Benjamin Whiteside

Account Strategist

 

Experience

Ben has over 6 years of professional experience with a versatile background in both sales and marketing used to maintain client satisfaction and help monitor day-to-day activities for future development. He is a creative problem-solver with an entrepreneurial spirit who prides himself on keeping up with current trends.

Prior to joining The Focus Group, Ben worked in Marketing and Business Development in the healthcare industry and was part of a tandem that launched a successful startup affiliate for an up-and-coming innovative method of therapy. He learned the ins and outs of the industry, helped develop branding, voiced input on mission, and helped write/implement the business model all while maintaining other marketing duties. He also previously served as a Gameday Marketing intern with The New Orleans Saints and has worked in both the energy beverage and healthcare industries.

Ben is skilled in communications, strategic thinking, writing, social media, branding, and public speaking. He collaborates with the creative, web, and account teams to build results and data-driven campaign strategies. He has worked on brands such as Red Bull, Margaritaville Resort & Family Entertainment Centers, The Connecticut Assisted Living Association, The Gulf Regional Planning Commission, Comvest Properties, and most recently the Innovation Institute for Fan Experience. He is a current member of Coast Young Professionals, the Mississippi Coast Chamber of Commerce, and serves on the Board of Directors for The American Advertising Federation, Gulf Coast.


Areas of Expertise

  • Account Management & Strategy
  • Website Design & e-Commerce
  • Marketing Communications
  • Research & Data Analytics
  • Copywriting & Content Development
  • Social Media Management
  • Search Engine Marketing
  • Email Marketing

Education

  • Bachelor of Science in Business Administration, Emphasis in Marketing Management, The University of South Alabama
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