Jase Payne

Director, PR & Social

 

Experience

Jase brings nine years of marketing, public relations, social media, and branding knowledge to The Focus Group. He is a creative strategist who not only leads The Focus Group’s PR practice but takes the lead on several key accounts. He has a wide variety of skills ranging from social media management to brand and reputation management to creative design and video production.

Prior to working for The Focus Group, Jase served as Marketing Manager with the City of Gulfport, leading marketing, business development, social media, and public relations for Gulfport Leisure Services, including the Gulfport Sportsplex and the Gulfport Harbor Lights Winter Festival, two tourism drivers for the City of Gulfport and the entire Mississippi Gulf Coast, drawing an estimated 200,000 visitors annually before COVID halted operations.

Jase also worked in the film industry for three years in production management, assisting the Mississippi Film Office recruit producers and directors from across the country to Mississippi. He currently serves on the Board of Directors for Coast Young Professionals, incoming President (2021) of the Public Relations Association of Mississippi Beach Chapter, Past-President (2019) of the Gulfport Gridiron Club and serves on the board of directors for the Boys & Girls Club of the MS Gulf Coast. He is a Graduate of the Gulf Coast Business Council Masters Leadership Program and 2019 recipient of the Coast Young Professionals “MVP” Award.


Areas of Expertise

  • Public Relations
  • Brand & Reputation Management
  • Social Media Management
  • Business Development
  • Tourism Marketing
  • Content Development
  • Creative Design & Video Production
  • Website Design & e-Commerce
  • Email Marketing

Education

  • Bachelor of Arts in Mass Communications, The University of Southern Mississippi
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