Wild American Shrimp
The Objective & Strategy
Wholesalers | Distributors | Restaurant Chefs | Consumers
Interactive site features shrimp processor stories, beautifully shot photography, a "shrimp academy,” videos, chefs, shrimp recipes, news and where to buy Wild American Shrimp at restaurants or for home cooking.
Monthly Twitter "ShrimpChat," Facebook promotions and advertising, Informational campaigns.
Custom campaign graphics.
Several collateral items were produced for trade show and event distribution.
- Wild American Shrimp consistently ranks #1 in Google search.
- Over 10% engagement from Facebook posts (compared to industry average standard of 1-2%).
- Grew Facebook audience from 0- over 140,000 (94% are active daily users).
- 1.3 million posts reach.
- Engagement shares 89,000 and consistently rising.