Account Strategy Lead

This is an on-site position in Biloxi, MS. The Integrated Strategy Lead is a strategic, driven, talented individual who thrives in a creative, collaborative environment focused on getting great results for our clients. This individual will bring knowledge, experience and the ability to work with our team across different client objectives and challenges. If you are intellectually curious, results-minded person who thrives on responding to client objectives with sharply defined, creative solutions in all areas of marketing, advertising, PR and analytics we’d love to talk to you!  This role helps us elevate thinking, deepen discovery and maximize ROI for clients by ensuring every deliverable and campaign is grounded in a clear strategy, informed by performance insights, and optimized to make every impression, click and word count. This team member is the strategic connective tissue across client, brand, media, PR, analytics; asking the right questions on the path to great insights that lead to great strategic and creative work. The role is adept at turning performance data into insights and is an internal and external partner.

This person is client-credible—able to develop relationships, show intellectual curiosity, challenge assumptions. They are also respectful and translate complexity into aligned action across internal teams.

1) Strategy & Discovery (Client + Market Intelligence)

– Lead/support discovery; clarify objectives, audiences, constraints, success metrics, offers, and decision drivers.

– Identify gaps and obtain needed inputs (interviews, competitive review, content audits, analytics snapshots, etc.).

– Pressure test assumptions.

2) Briefing & Direction (Helping Make Work Easier for Creative/Media/PR)

– Develop/refine creative briefs and media/PR input documents.

– Convert complex info into narratives and messaging direction.

– Ensure each deliverable has strategic intent (takeaway, insight, proof, tone, CTA, measurement plan).

3) Messaging, Copy, and Narrative Support (Strategic Writing Partner)

– Partner on high-stakes assets (ads, campaigns, email, landing pages, blogs, press materials, executive messaging).

– Develop headlines/titles, quote selection, narrative structure.

– Optimize copy for platform constraints (character limits, formatting, scannability, CTA clarity, compliance).

4) Integrated Campaign Planning (Brand + Performance + PR + Content)

– Recommend integrated approaches; advise on funnel strategy and CTA logic.

– Help define targeting, offer strategy, landing page alignment, measurement.

– Manage multiple, parallel deadlines, projects and tasks.

5) Performance, Insights and Optimization (Turning Data into Next Moves)

– Review performance regularly; surface insights and recommended actions.

– Translate learnings into optimizations (copy/creative, audiences, budget shifts, CTA tests, landing page improvements, PR pivots).

– Build continuous improvement culture.

– Business development and growth mindset.

6) Enablement & Standards (Raising Strategic Muscle Across Accounts)

– Provide frameworks, question sets; create repeatable tools and templates.

– Serve as strategic escalation point when the path isn’t clear.

7) Maintain and Develop Key Working Relationships

Clients; Strategy; Creative; Media/Analytics; PR; Leadership.

Skills & Qualifications

6–10+ years relevant experience (flexible if experiences and track record are exceptional); strong strategic writing instincts; creative; problem solver; comfort with analytics; channel know-how; excellent facilitation and questioning; high standards. Takes pride in orchestrating successful outcomes and elevating others on the team.

Email resumé HERE.