Experience

Sydney Heck serves as The Focus Group’s Social Media Strategist, crafting relevant and engaging copy for our clients across a wide spectrum of platforms. A creative of many talents, Sydney earned a Bachelor of Fine Arts in Communication Arts with a focus on illustration and 3D modeling at Virginia Commonwealth University, bolstering her content writing skills with a flair for illustrative design. Her multidisciplinary approach reflects a deep curiosity for both narrative and visual storytelling alongside brand expression. Guided by a passion for craft and concepting, Sydney combines all of her skills on a daily basis to translate resonant ideas into compelling content, creating work that always feels inspired.