Experience

As a Senior Graphic Designer at The Focus Group, Darryl Collins brings a refined eye for detail and a passion for visual storytelling that bridges art and strategy. A graduate of the College for Creative Studies with a Bachelor of Arts in Graphic Design, Darryl has built a career shaping the visual language of lifestyle and hospitality brands through design that feels both intelligent and inviting. His past work includes providing art and creative direction for high-end leisure travel brands, such as ExOfficio and Tommy Bahama, as well as serving as a Senior Designer at Starbucks Coffee, where he helped craft design solutions that elevated brand storytelling on a global scale. Darryl has also illustrated for Chateau Ste. Michelle Winery, merging fine art and brand identity to create visuals rich with personality and warmth. Driven by curiosity and craft, he approaches each project as an opportunity to shape an experience — whether through a campaign, a product story or an illustration that connects emotion to design — while his creative philosophy centers on clarity, emotion and the art of making ideas feel effortless.