Everyone likes to have great website numbers to report back to clients. Higher traffic means higher visibility and more people visiting your site, right? Not always. Today we’re going to take a closert look at referral spam, and how it can negatively impact your analytics reporting. 1. What is referral spam? Referral Spam is when a spammer creates a system to initiate referral…
Read MoreTo quote the Rolling Stones, “Time is on my side, yes it is,” but is time on your side when it comes to your website? Lets take a trip through Google Analytics and discuss – Time on Site or as it’s called now, Session Duration. Two questions to ask: How long are people actually spending time on my website? – AND – Am I…
Read MoreLet’s cut to the chase, we are all working with limited time, and sometimes – we can use all the help we can get to get our digital marketing campaigns off the ground! It’s easy to flounder around for a while trying to get a reasonable social media reach or a front page website listing, but you may get buried in buzzword articles and…
Read MoreWelcome to our new blog feature, Wonk Wednesday. Weird name for a blog series? Yes. Not sure what a wonk is? Let me share! It’s someone who is super studious and takes major interest in the little details. So, on Wednesdays – we’ll dive into the minutia of data (all social platforms, analytics and more), offering a better understanding of how it can work…
Read MoreMany small business owners we talk to, often ask us the same question: How can I acquire new customers using online marketing methods? Fortunately, Team Focus has spent a good amount of time and research to help companies of all shapes, sizes and missions. It’s always our goal for our clients to understand digital marketing in a way that doesn’t break the bank, and…
Read MoreIf research were a person, it would have cute, wire-framed glasses, wear a bow-tie and cause grave anxiety to anyone he or she met. But today, our friend research is getting a personality makeover. Research wants to be your friend, and we are here to share a few ways to make that happen! The foundation for any successful campaign is research. However, here’s the…
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