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The Focus Group Wins a Record 47 Addy Awards 

BILOXI, MISSISSIPPI March 25, 2021 – The Focus Group full-service strategic marketing, advertising and PR firm based in Mississippi, continues to be recognized for work developed on behalf of its clients. This time it was the Gulf Coast Advertising Federation Addy Awards for work created during 2020. The award-winning work was created after The Focus Group reorganized to better serve clients and adapt to changes in the…

Three Lessons Learned

Editor’s Note: Jamie’s “last” week is upon us, and I (Samantha) asked her to identify some things she’s learned since she walked across the ole graduation stage. Jamie has a full and bright future in front of her; and in true Southern Miss tradition, she is leaving The Focus Group better than she found it. Enjoy her bon-voyage post (although, we are sure you’ll…

Kanye West’s VMA’s Speech & the Creative Industry

Kanye West’s acceptance speech at this year’s MTV Video Music Awards involved: Taylor Swift and talk of the infamous “Imma let you finish, but…” Incident Rambling, rambling and more rambling “Bro” IDEAS! ‘Ye for President? It’s highly probable that you labeled Kanye’s speech as nonsense or ludicrous. While I agree that Kanye was in his usual rant mode, I think people working in the…

Creative Magic and Floating Ducks

Can we have an honest moment on this delightful Wednesday afternoon? I had NO idea what to expect when I transitioned from corporate health care to the creative world of agency life. I expected a lot of moving parts; however, I did not expect creative magic.  I hate to even call it magic because that implies something appears out of thin air, but it’s…

Using Social Media for Community Involvement

One of the benefits of owning a small business is being able to really connect and give back to the community through your business. Community involvement can make a positive impact while also putting a positive light on your small business, gaining visibility to potential customers in return. But, how can these small businesses use social media to be socially relevant in their community? A Case…

A Lesson in Creativity

We all know those people who are naturally creative, but did you know that you could improve your own creativity with a bit of practice? Most industries out there encourage innovation in the workplace. When it comes to this industry, using your imagination is helpful for telling a client’s story in a unique way, pitching ideas to potential businesses, or catching the target audience’s…