Blog Page
The Final Say on Women in Business
Even in this technology-driven, hyper-digital, social media-crazed, Google-browsing world, women are still the backbone of everyday buying power. We quickly embrace new gadgets and devices. We exceed men’s use of social media on every platform except LinkedIn. We comprise at least half of all video gamers and NFL fans. We even compile the list that our hubbies use to shop for our families. Yet…
Your Friday Focus – Get With the Times, Man (or Woman)
Social media is fast, it’s really fast. It changes constantly and forces technology to continually reinvent itself to keep up with how millions of people are now communicating. For example, the first iPhones went on sale in 2007, and the iPad debuted in 2010. Each new version and upgrade adds technology that allows us to communicate, collaborate and over-share all across the globe in…
From Client to AE: Doing the Impossible With an Agency
There are few constants in my life – my family, my husband and my two 4-legged children. But there has always been a secret love: life in an advertising agency. Over the last 20 years, I have always had a not-so-secret relationship with advertising. I have either worked for an agency or had one as a client. The result: I bring a unique perspective…
A Day in the Life of The Focus Group Team
After yet another busy, busy, BUSY week at the office, please enjoy this glimpse at some general advertising truths (courtesy of BuzzFeed) that particularly apply to our team: 1. For our graphic designers Cece, Tara and Shannon… YES. 2. Let’s go ahead and throw in the web ninjas Eric and Tyler too… Websites, creative, it’s always the same story. 3. And for Tara and…
Tips From One Graphic Design Intern to Another
What will I wear? Will I get my own desk? How will I remember everyone’s coffee orders? Will my coworkers like me? Will I actually get any design work? I wonder how many paper cuts I will get this summer from filing papers all day… These are only a few of the questions that were whirling around my mind like a tornado of anxiety…
Your Friday Focus – 5 Tips For Better Landing Page Conversions
Have you ever created something so great that you think people should be knocking down your door to see it, but your online visitors are slipping through the cracks? Your idea may be great, your content may be flawless, but without an eye-catching landing page you could be shouting without an audience. Like most people online, I have the attention span of a gnat….
