Blog Page
Your Friday Focus – 3 Life Lessons College Professors Try to Teach You That You Actually Shouldn’t Ignore
For all you college kids out there, if you haven’t had that moment of sheer panic where you look at your barren resume and come to the conclusion that you are indeed on the path to becoming a homeless hitchhiker for the rest of your life, you are either an extremely levelheaded, lucky individual OR you (like myself) have avoided laying eyes on that…
Your Friday Focus – Product Placement
Product placement isn’t a new concept, it’s been around for a while. In the past few years product placement has played a huge role in most summer blockbusters: Tony Stark wants to go to Burger King in Iron Man, Transformers features GM cars, and you can’t get through a James Bond film without a myriad of products being dangled in front of the viewers. But does it…
Can a Small Business Afford an Agency?
When budgets are strained, business owners are often tempted to cut back on marketing. But in tough times, it is critical to resist the temptation to retreat and instead look for ways to re-invest your marketing dollars to grow and stand out. We are often asked, “Are we too small for The Focus Group’s services?” The answer is “Absolutely not.” We believe (strongly) that…
Your Friday Focus – 6 Ways to Jumpstart Your Website
In today’s advertising world, creating a functional Web presence is key to getting your business (or you, personally) on the map. Below are six tips we at The Focus Group believe can breathe new life into anyone’s struggling website. 1. Focus on the user. What goal is your website supposed to accomplish? Avoid desperately trying to attract the attention of search engines like Google or…
Your Friday Focus – Facebook is King…for Now
When it comes to social media, the first thing that comes to mind for most is a given: Facebook. And rightly so! Social media strategist firm Hasai has recently come out with this nifty infographic that essentially breaks the social media world down, from site memberships to number of employees to the leading competitors for today’s top names, and Facebook currently occupies the social…
Your Friday Focus – Bursting the Privacy Bubble
In a generation where even our children and pets have a Facebook or Twitter account, many critics are expressing concern over how much damage social media is doing to privacy. Social media has no doubt taken the world by storm, and even I have posted the occasional picture of a cute baby cousin or — might I brag — adorable pet fish. But moving…
