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Creative Thinking and Brainstorming Strategies

Have you ever wondered how those advertising masters of the creative universe come up with those brilliantly clever ideas? I mean, come on, who was it that said, “I know what we should do…let’s dress a kid up as Darth Vader to help advertise this car.” It may have seemed farfetched at the time, but with creative courage, it was a home run. A…

Your Friday Focus – 4 Facts for the Future of Technology

I love looking to the future! I love technology that just works like you expect it to, and I’m amazed when I really start to think about the technology we do have. We have a space station! I can video chat with anyone in the world in real time. My phone sends a message without wires. In fact, most of my devices at home…

Your Friday Focus – Very Pinteresting…Pinterest in 5 Steps

5 Steps to  OK – we have the name out of the way, but what does it actually mean? Do we really have room for another social sharing platform in our management profile? The answer for Pinterest is yes. For now anyway. Here’s the rundown. Step 1. Join the site! Joining is quick and easy, using your email address and a password to get…

Your Friday Focus – Facebook Timeline

A few of you may have noticed the announcement from Facebook about the changes in how brand pages will work. I thought I would take a few minutes and talk through Facebook Timeline and what this transition means for page admins. First, the basics: 1. “Timeline” is what Facebook is calling its new format for the user and brand profile pages. 2. Every brand page will…

Your Friday Focus – QR Codes Explained

A Focus Group QR Code People often ask me what exactly a QR code is and how to use it. The answer is pretty simple. Think of a QR code as an information barcode. We know barcodes, we understand how they work, and it is the same process with QR codes. To discover the message in a QR code, the first step is to…

Your Friday Focus – The Politics of Social Media

In 2008, social media was becoming wildly popular. Facebook, YouTube and Twitter were all the buzz, and people were coming to grips with the reach and the power contained within these new methods of communication. Many analysts believe that Barack Obama’s savvy use of social media played a major factor in his victory in the 2008 presidential campaign. This win should have cemented the…