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Wonk Wednesday: Twitter’s Sweet Spot

I learned of Michael Jackson’s death via Twitter in the summer of 2009. It wasn’t The New York Times, USA Today or the nightly newscast breaking the news. It was Twitter users. During that summer, Twitter was an exciting platform to watch. It was taking off with celebrities (the race to one million by @aplusk v. @cnn), and citizen journalism was finding its footing. Big brands were…

Small Business: Using Social Media to Sell a Product

Small business owners have a lot on their plate, and adding social media management into the mix can seem like a daunting task. If you don’t understand the big deal when it comes to social media, Team Focus has got your back.  For the second part of this three-part series, we’ll focus on why small businesses should use social media to sell a product….

Using Social Media to Grow Your Audience

In honor of The Focus Group’s Digital DIY program, I’m writing a three-part series on different aspects of social media use for small businesses.  This post will focus on why small businesses should use social media to grow their customer base.  Let’s get to it!   A Case Study: The Fancy Fox  The Fancy Fox is a creative, independent business run by 23-year-old Kayla Gates (a graduate…

Wonk Wednesday: Start Using Snapchat

Public relations professionals know that a successful campaign requires research, planning and staying on top of industry trends. This week we’re talking all about Snapchat, the mobile app. Haven’t heard of it before? In short, Snapchat is a photo and video sharing app that allows users to send “snaps” for friends to view for a maximum of 10 seconds.  Users can also add filters, draw…

Myth-busting Millennial Marketing

The Millennial generation tends to have a bad rep. While I am inherently an old soul, I believe we have been unfairly categorized as needy, greedy and as seekers of attention and self-gratification. Yes, some are; but, it is in my experience that we just require a different approach for interest, awareness, engagement, trial and adoption.  Yes, we multi-task. Yes, our attention spans are very short. Yes,…

The Power of Relationships

Relationships come in many shapes and sizes. From a business format to a casual date on a Friday night, working with people can be categorized in several different columns. At Team Focus, we strongly believe that the power of a good relationship is directly rooted in a person or brand’s ability to be human. Last week, I had the opportunity to participate in an influencer chat (#influence411) hosted…