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The Bottom Line of Connecting with the Media

In our industry, we rely on relationships in a myriad of ways: professional development, client acquisition, customer service and more. And even though human connection and community are now more prevalent than they have ever been, there is still that one guy or girl at a networking event who doesn’t truly understand the benefit of building quality relationships. These folks are easy to spot,…

Never Stop Learning and Adapting

Every fourth Tuesday, I meet with public relations professionals at our local coffee shop for a program we’ve initiated called “Coffee Talk.” The folks who show up each month range from current students and new graduates to seasoned pros and retired. When we started, we wanted to create an informal outlet for networking and casual conversation. Have a tough media interview this week? Tell…

Wonk Wednesday: Stopping Referral Spam to Your Website

  Everyone likes to have great website numbers to report back to clients. Higher traffic means higher visibility and more people visiting your site, right? Not always. Today we’re going to take a closert look at referral spam, and how it can negatively impact your analytics reporting. 1. What is referral spam? Referral Spam is when a spammer creates a system to initiate referral…

Wonk Wednesday: Facebook Instant Articles – an instant win?

Have you ever found a great link you wanted to read while browsing Facebook on your phone? My best guess is that you clicked on the link and it took 5-10 seconds to load. Not super quick by today’s standards – and I imagine that frustration ensued if it finally loaded and wasn’t mobile-friendly! Viewing articles can be cumbersome… so Facebook did what it…

Three Ways to NOT Break Copyright Law

Copyright infringement is back in the spotlight after the big Mayweather-Pacquiao fight on Saturday night, and the recent boom of live streaming applications. While many paid the Pay-Per-View fee to watch the big fight, several were able to view it through both of the newest live streaming apps: Meerkat and Periscope. There is a lot of debate over right and wrong – but we…

Wonk Wednesday: Twitter Chats

Once upon a time I was a student, a college senior to be exact. I was absolutely and irrevocably distracted by the world of Twitter, and was also quite enamored with my Blackberry. Yes. My Blackberry. It had a 1-something megapixel camera and a keyboard… with real keys. I know many of you can relate, but some of you may be baffled that there…