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Less is More: The Content Battle

Like many advertising and public relations firms, we are in the website business. We were one of the first agencies on the Mississippi Gulf Coast to have a complete in-house production team; and in the early years, it served as the foundation of our business. During that time (and now), we’ve seen a lot of website trends come and go; but one that seems…

Mobilegeddon: Ready or Not, Here Comes Google!

Pardon me, but do you have a few moments to talk about the Mobilegeddon? First thing’s first (yes… I am the realest, but that’s not what I mean). Go here → bit.ly/pramgoogletest. Then have Google review your site for a mobile-ready analysis. Starting today (April 21st), your competitors who are mobile friendly will be given an advantage in search results over you, if your site…

Wonk Wednesday: Taking a Look at Time on Site

To quote the Rolling Stones, “Time is on my side, yes it is,” but is time on your side when it comes to your website? Lets take a trip through Google Analytics and discuss – Time on Site or as it’s called now, Session Duration. Two questions to ask: How long are people actually spending time on my website? – AND – Am I…

The Top 3 Digital Marketing Tools You Need to be Using

Let’s cut to the chase, we are all working with limited time, and sometimes – we can use all the help we can get to get our digital marketing campaigns off the ground! It’s easy to flounder around for a while trying to get a reasonable social media reach or a front page website listing, but you may get buried in buzzword articles and…

Wonk Wednesday: Twitter’s Analytics Dashboard

Twitter, at face value, is a 140-character micro-blogging platform vastly used by content producers and news media (among other industries). But we like to dive a little deeper; and we believe there’s a level of insight that can be gleaned from the platform’s analytics dashboard. We find that a lot of clients understand how to use Twitter, but are  perplexed on how to measure…

Wonk Wednesday: Diving Into Facebook Audience Insights

Warning! If you’re using Facebook as a brand manager, but your brand page is set up as a friend page with a name like First Name “My” and Last Name “Company”, this information will not match up with your dashboard capabilities (but this link will help you tremendously). If you are a brand manager on the platform, and you have a good understanding of how…