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Top 4 Takeaways from SXSW 2015
Last week, the largest interactive and marketing convention in the United States kicked off in Austin Texas at SXSW (South by Southwest). Didn’t get to attend? No worries. Because we diligently keep up with the trends of new, digital media – we are here to bring you the top four things you need to know about SXSW 2015. 1. Meerkat & Live Streaming. Every…
Wonk Wednesday: The Mysterious Disappearance of Facebook Likes
Welcome to our new blog feature, Wonk Wednesday. Weird name for a blog series? Yes. Not sure what a wonk is? Let me share! It’s someone who is super studious and takes major interest in the little details. So, on Wednesdays – we’ll dive into the minutia of data (all social platforms, analytics and more), offering a better understanding of how it can work…
Demystifying the Myths of Public Relations
I can remember sitting in graduate school classes absolutely dreading the discussion about “what” public relations is, and “why” we do it. My mentality then? Can’t we all just do the job and love it, without all of the why? Fast forward six years and a fascination with Simon Sinek’s approach to “Starting With Why,” I’ve learned why those discussions were so important. Having a firm understanding…
The Key to Great Content
What do Kid President, The Skimm and Walmart all have in common? Ridiculously good content. Each brand continues to produce content that resonates with audiences of all demographics, because of a tiny factor that packs a big punch. Very simply, these very different brands talk to audiences as if they are human. [insert gasp here] Sounds crazy, huh? I’ve had several conversations lately about…
Using Digital Marketing to Grow Your Business – Part 3
Many small business owners we talk to, often ask us the same question: How can I acquire new customers using online marketing methods? This is the third part in our series focusing on answering that question through discussing some of the experiences our team at The Focus Group has experienced first hand. If you missed the first or second parts, check them out: Part 1…
Using Digital Marketing to Grow Your Business – Part 2
Many small business owners we talk to, often ask us the same question: How can I acquire new customers using online marketing methods? This is the second part in our series focusing on answering that question through discussing some of the experiences our team at The Focus Group has experienced first hand. If you missed the first part, head over here and check out Part…
