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Using Digital Marketing to Grow Your Business – Part 1

Many small business owners we talk to, often ask us the same question:  How can I acquire new customers using online marketing methods? Fortunately, Team Focus has spent a good amount of time and research to help companies of all shapes, sizes and missions. It’s always our goal for our clients to understand digital marketing  in a way that doesn’t break the bank, and…

Clients!

Whenever I’m out and have an opportunity to represent The Focus Group, one of the first questions I always get is, “What do you do?”  I usually answer with “I help clients figure out how to use all types of digital marketing opportunities to reach new clients.” Then they ask, “What kind of clients do you work with?” That’s when I get to tell…

Research is Your Friend

If research were a person, it would have cute, wire-framed glasses, wear a bow-tie and cause grave anxiety to anyone he or she met. But today, our friend research is getting a personality makeover. Research wants to be your friend, and we are here to share a few ways to make that happen! The foundation for any successful campaign is research. However, here’s the…

3 Ways Brands Can Achieve Swift-Status

Love her or hate her, it seems like you just can’t get away from someone mentioning Taylor Swift. Me? I happen to rock out to 1989 in my car every moment possible, but that’s not the focus of today’s discussion… so I digress. Last week Gini Dietrich posted Taylor’s “#swiftmas” video on her weekly post: Gin and Topics. Shortly, a conversation ensued about whether it…

New Year, New Content

I like the beginning of a new year… For me, the feeling is equivalent to buying school/work supplies. Packets of blank paper, sharpened pencils and new pens in a variety of colors – color coded for different subjects. A clean slate to do big things. It’s both refreshing and exhilarating! Here at The Focus Group, we are using this brand new January as a…

TFG’s Inaugural Holiday Gift Guide

So it’s the third week of the holiday shopping season – and many of us (yes, I’m raising my hand also) have probably procrastinated shopping for our friends, loved ones and others. Well… we aim to please here at The Focus Group! Below is a list comprised of our staff’s wants, needs and most coveted items. So if you are looking for a gift…