Our creatively curious blog – inspired by smart ideas, hot trends and bold brands.
After editing countless newsletters, ads and dreaded college theses, things start to get to you. This is for all my fellow proofreaders out there. 1. Unnecessarily punctuated signage Oh, Kathrine… What would ever possess you to make “candle” possessive? 2. The autocorrect nightmare Here’s to sending a text that autocorrects into something incorrect and then cringing at the thought that someone thinks you don’t…
Read MoreA few years ago I went to a mostly graphic-based conference in Jackson, Miss. Being a student at the time who was majoring in both web development and graphic design, I presented a question to one of the speakers: What is your advice to students that want to pursue both web development and graphic design? His response to my seemingly simple question was basically…
Read MoreWordPress is the most utilized CMS on the Internet. However, this was not always the case. Over 10 years since its inception as blogging software, WordPress has come full circle and has become a tool that is almost invaluable to many web developers. For the most part, webmasters and users alike could not see themselves working online without it. WordPress is now an essential…
Read MoreEven in this technology-driven, hyper-digital, social media-crazed, Google-browsing world, women are still the backbone of everyday buying power. We quickly embrace new gadgets and devices. We exceed men’s use of social media on every platform except LinkedIn. We comprise at least half of all video gamers and NFL fans. We even compile the list that our hubbies use to shop for our families. Yet…
Read MoreSocial media is fast, it’s really fast. It changes constantly and forces technology to continually reinvent itself to keep up with how millions of people are now communicating. For example, the first iPhones went on sale in 2007, and the iPad debuted in 2010. Each new version and upgrade adds technology that allows us to communicate, collaborate and over-share all across the globe in…
Read MoreThere are few constants in my life – my family, my husband and my two 4-legged children. But there has always been a secret love: life in an advertising agency. Over the last 20 years, I have always had a not-so-secret relationship with advertising. I have either worked for an agency or had one as a client. The result: I bring a unique perspective…
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