When budgets are strained, business owners are often tempted to cut back on marketing. But in tough times, it is critical to resist the temptation to retreat and instead look for ways to re-invest your marketing dollars to grow and stand out. We are often asked, “Are we too small for The Focus Group’s services?” The answer is “Absolutely not.” We believe (strongly) that it is smart to use a full-service agency like ours.

Contrary to the stereotype an agency might hold, our goal is not to get you to spend money and buy the “deal of the month.” Our goal is to take your budget – whatever you feel that you can spend – and make it work FOR your business. With that in mind, I’ve identified several areas in which an agency like ours can help a small business like yours!

1. BUDGET PLANNING – Many small businesses do not have a marketing budget. Instead, they make their marketing decisions based on the latest “deal” that local media salespeople are offering or something that is currently on fire. It is very important to develop a yearly marketing budget, but how do you even begin? Budget planning involves looking at your previous year sales and evaluating the buying cycle. The goal is to maximize the return in the busy months and minimize the drop in the slow months. Once you have developed a budget, you can make informed marketing decisions. Creating an effective long-term plan can save you money in the long run and increase business.

2. MEDIA PLANNING – All salespeople for every marketing company (print, cable, direct mail, outdoor, broadcast, radio, phone books, etc.) believe they have a great product. You can’t blame them. But the fact is that “the deal” is not always the best deal or the right deal for you. Additionally, the medium could possibly be a bad fit for your business. But how are you supposed to know what is best? The reality is, the power of a time like ours can help you navigate those options. We are well-versed in all media – their strengths and weaknesses. We’ve heard the pitches and can make informed recommendations to increase success rate and return on investment.

3. BRANDING, THEME AND CREATIVE – A professional, polished image can be invaluable, and the right idea can make an impact. Professional production and graphic design definitely can help you stand out from your competition. Our costs are competitive and affordable for most businesses.

4. WEB DESIGN – Your website is quite often your first impression with a potential customer. Professional web design is affordable and effective. No matter the size of our clients or the site, all of our custom websites convey a professional, branded image that impresses and informs prospects. We are also versatile in SEO (search engine optimization), social media integration and functionality. A good website can be one of your best investments, and it can last for years to come. Click here to view some of our websites.

5. SOCIAL/NEW MEDIA – Social media and online advertising have completely changed the marketing game. Businesses can speak directly to customers less than the cost of traditional adveritsing. Social media platforms give you the power to interact with customers and prospects – but it can be tricky to navigate. A quick glance at a Google AdWords or Facebook Ad dashboard might make you frustrated.  Just like other areas of our team, we’ve assembled talent that stays on top of the trends so they can be ready to provide your business with the best advice. 

We believe in strong, client partnerships – which means, we help you make the best, informed decision for your business. And you won’t break the bank doing it. Let us help!

Ben Hunter
Marketing Consultant