Clients!
Whenever I’m out and have an opportunity to represent The Focus Group, one of the first questions I always get is, “What do you do?” I usually answer with “I help clients figure out how to use all types of digital marketing opportunities to reach new clients.” Then they ask, “What kind of clients do you work with?” That’s when I get to tell them my favorite part about working with Team Focus!
Our clients are all amazing and all of them require a different set of tools that we use to help them reach their potential audiences. For example… we work with some national brands like Wild American Shrimp, to some amazing local Gulf Coast restaurants, like Scranton’s in Pascagoula. We also have a range of clients in a variety of industries: medical, tourism, economic development, industry, entrepreneurial, mom & pop stores and more.
So when the next questions comes about how much it would cost to do X, I always answer with, “Let’s sit down and figure out a plan that works for you!” Because I assure you, everything we do is customized to your needs, your brand and your audience.
The first time we meet to talk digital strategies for your brand, we will want to know all about you. This allows us to dive deeper and create a strategy that is best for you. Three questions we will look at, include:
1. Who are you trying to reach?
2. How often do you want to share information with your audience?
3. Do you have anything worth sharing?
Answering these questions will almost immediately help us understand if we’re going to focus on social only, or if there needs to be a web presence. Depending on answers and follow-up questions, we may even begin to discuss app development (PRO TIP: we probably won’t). We’ll identify which social network we need to design and launch the brand on, or if you already have a large network, which social networks you may need to scale back on in order to focus your time and energy to better reach your goals.
The bottom line is this: Be smart about your options, time and resources. Thanks to digital media you have access to the same tools as any other industry on the planet, you just need to understand which channels will connect you to your audience.
Thomas Broadus
Director of New Media & Interactive
