Brand Manager

This is a Biloxi, Mississippi based, in-office position. Candidates must reside or be willing to reside within daily commuting distance. The Brand Manager is a key role devoted to ensuring the company exceeds expectations for clients. For this particular position, tourism marketing experience is a plus. The position has a broad range of responsibilities, including account management, strategy, creative execution, growth, public relations, content creation, social media and digital media management. The overriding goal for clients, at all times, is to achieve maximum ROI (Return on Investment) for their marketing dollars. This position is responsible for the daily management of client accounts by maintaining a positive and dynamic relationship focused on current needs while offering ideas and solutions to help achieve the clients’ goals. The Brand/Account Manager also keeps clients informed of any new offerings and ideas that may added which could further their goals. They serve as a brand ambassador in communicating client needs and will collaborate with team members to develop strategic and creative marketing strategies and campaigns that meet or exceed the clients’ business goals, brand image and values. As such, this position is responsible for adapting brand strategies for our clients’ target markets and maintaining brand integrity across all marketing initiatives and communications.

The Brand Manager is a working manager role with annual billable goals and requires a partner-style approach with client accounts. This position is tasked with continuously monitoring client needs and marketing trends and keeping an eye on the competitive landscape for our clients. It is also responsible for overseeing and delegating tasks, as well as supervising workloads and budgets, approving billing and monitoring quality and consistency in all deliverables.

Responsibilities include, but are not limited to the following:

• Provide optimum ROI for clients’ marketing dollars.
• Accountable for growing client accounts year over year.
• Analyze client goals and creating branding and sales strategies to meet business and marketing objectives, as well as driving and executing strategically sound and creative tactics on behalf of clients.
• Develop and implementing external communication strategies to help improve client reputations and elevate brand visibility.
• Build and execute social and digital media strategy through research, benchmarking, messaging and audience identification.
• Work with team to provide brand oversight of all creative execution, content curation, creation/copywriting, editing, advertising, PR and scheduling.
• Monitor SEO/SEM, website traffic, marketing and sales performance metrics to forecast trends for clients’ services and products, as well as identify potential issues to be addressed.
• Analyze campaign performance and providing recommendations for improvements.
• Monitor and responding to user-generated content and messages, based on company and community policies, to help assist in customer service and brand/reputation management for all clients.
• Manage all client deliverables, timelines, and budgets and reporting analytics and analysis regularly to client.
• Meet productivity goals as set by management team.

Preferred Skills & Qualifications:

• Bachelor’s degree in marketing, advertising, communications, or related field.
• Tourism industry experience a plus.
• Advanced writing skills with examples.
• Excellent people skills.
• Ability to work with clients to assess their marketing needs and present solutions.
• Understanding of how to build a marketing strategy based on goals, budgets, data and observation.
• Demonstrated experience in developing dynamic presentations in support of strategies.
• Strong research and analytical skills with the ability to think creatively and innovatively.
• Visual intelligence for design and multimedia production as it relates to content and campaign creation.
• Exceptional written and verbal communication, time management, presentation and problem-solving skills.
• High-level thinking to convert challenges into actionable strategy.

Send resume and cover letter to: Jena Case, Director of Client Success, jcase@focusgroupms.com