The Super Bowl is fast approaching and while not everyone will be watching the big game, it’s safe to say that many will tune in just for the commercials. Many of you may have already seen a few of them, like this Budweiser spot or this one from Buffalo Wild Wings featuring Mississippi’s own Bret Favre. Here’s a look at a few iconic and…
Read MoreI have new and shiny syndrome. As an early adopter, I tend to sign up for and play with as many new platforms and services as possible. Why? Because. New! Shiny! And if it has a fantastic user interface, I am done-zo! Thankfully this syndrome of mine proves to not be a waste of time, every now and then, and a few end up…
Read MoreEvery fourth Tuesday, I meet with public relations professionals at our local coffee shop for a program we’ve initiated called “Coffee Talk.” The folks who show up each month range from current students and new graduates to seasoned pros and retired. When we started, we wanted to create an informal outlet for networking and casual conversation. Have a tough media interview this week? Tell…
Read MoreLike many advertising and public relations firms, we are in the website business. We were one of the first agencies on the Mississippi Gulf Coast to have a complete in-house production team; and in the early years, it served as the foundation of our business. During that time (and now), we’ve seen a lot of website trends come and go; but one that seems…
Read MoreWhat do Kid President, The Skimm and Walmart all have in common? Ridiculously good content. Each brand continues to produce content that resonates with audiences of all demographics, because of a tiny factor that packs a big punch. Very simply, these very different brands talk to audiences as if they are human. [insert gasp here] Sounds crazy, huh? I’ve had several conversations lately about…
Read MoreIf research were a person, it would have cute, wire-framed glasses, wear a bow-tie and cause grave anxiety to anyone he or she met. But today, our friend research is getting a personality makeover. Research wants to be your friend, and we are here to share a few ways to make that happen! The foundation for any successful campaign is research. However, here’s the…
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