Biloxi, Mississippi April 28, 2019 – The Focus Group marketing and PR firm has released an inspirational PSA video which pays tribute to the resilient people of the Mississippi Gulf Coast. The series is complemented by a series of PSA billboards across the coast which are running in cooperation with Lamar Advertising Company.

As the post launching the video describes: “Inspiration comes from our surroundings, and as we’ve watched our Coast community persevere through this crisis, we’ve been moved by memories of how we’ve conquered previous tough times together. This is a tribute to the people of our Mississippi Gulf Coast community.”

The feedback on social media has been overwhelmingly positive, with numerous comments: “Proud of my coast,” “Beautiful,” “Love this! So beautiful inspirational!,” “No place like Home!! Love my Gulf Coast!!,”  “Beautiful video! We have always overcome and we will be One Coast and overcome this. #onecoast,” “One Coast!!! I love this video and I love living here!!! Shine bright always!!!!” and “Gosh I keep saying how beautiful wonderful this is!!!”

“When we talked to Lamar about the idea, they were excited to run the boards as a way to further spread the message, show support and hopefully provide an uplifting boost for the people of the Coast,” said Allison Buchanan, CEO of The Focus Group. “The theme of the campaign is ‘We will shine through this one, too. We always find our way.’”

The digital billboards boards, pictured here, feature lighthouses from Pascagoula, Biloxi, Gulfport and Waveland as symbolic of the resilient people of the coast, who have weathered hurricanes, oil spills, recessions and spillways.

The video, which features beautiful scenes of the Mississippi Gulf Coast combined inspirational scenes of hard-working people, features uplifting music and is narrated by The Focus Group’s Jase Payne with the following poetic tribute.

We will shine through this one, too. We always find our way.

This is for our resilient Coast.

Our wildly wondrous, Mississippi Gulf Coast.

 

A determined people, who time and again.

In the face of new setbacks, shows the world how to win.

 

Hurricanes, oil spills, recessions and spillways.

There’s a new threat that’s testing our resilience these days.

 

When odds are against us, and we think “that’s enough.”

We fight, we protect, we work hard and stand tough.

 

We’ve been here. We’ve done this. We all know the drill.

We get weary no doubt, always finding the will.

 

We can’t seem to help it. It’s in our DNA.

Those before us, inspire us with strength for each day.

 

A common love for this place connects us all to each other.

We soldier on, we hunker down for our sisters and brothers.

 

There’s no doubt that our Coast will shine through this one, too.

We always find our way. Yes, we always do.

 

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The Focus Group is a full-service, results-driven, strategic marketing and PR firm. The company has offices in Biloxi, Mississippi and Jackson, Mississippi. More information is available on the company’s website: https://focusgroupms.com/