Experience

Abby is a Social Media Strategist with a passion for crafting engaging digital experiences and building meaningful connections online.

Before joining The Focus Group, Abby accumulated experience by managing social media content for numerous organizations. This includes operating as the Social Media Coordinator for her university’s ROTC program, organizing events and creating content for multiple platforms. She’s also worked as a Marketing Intern for New South Restaurant Group, where she similarly handled all aspects of social media production for seven different accounts. These experiences have refined her talent for developing compelling messaging, driving engagement across all platforms and learning how we can improve our processes.

Abby is creative, organized and loves working with our clients. She’s always searching for new and inventive ways to connect clients to the audiences they’re looking for through social media.