Director of Operations
Alexa has more than 16 years of experience working as a strategic marketing and advertising professional from commercial real estate, to non-profit management, to advertising. She is a results-driven leader skilled in developing both company and client specific marketing and expansion strategies, as well as conducting and analyzing qualitative and quantitative market research.
Prior to joining The Focus group in 2019, Alexa worked in Atlanta, GA, as the Director of Operations for a boutique social media advertising firm. She specialized in branded social media campaigns for large content verticals and corresponding audience groups for various television, newspaper, radio, and digital properties owned and operated by Fortune 500 media companies. During her tenure, she implemented new processes and procedures to better manage key client accounts, social media campaigns, and business development initiatives. Through the development of custom reporting and various tracking tools, Alexa was able to successfully increase the monetization of leads and website traffic for her clients, as well as help drive organizational growth.
Alexa currently serves as the Director of Operations for The Focus Group. In addition to assessing company processes for continual improvement, she also manages our clients’ social media campaigns and initiatives. Alexa works alongside her fellow team members and clients in the development of all social media marketing and advertising strategies to ensure campaign initiatives align with our clients’ business goals. She monitors and analyzes all campaign data to draw actionable insights on behalf of our clients through research, benchmarking, messaging, and audience identification.
Areas of Expertise
- Strategic Planning & Development
- Operations Management
- Systems Improvement
- Social & Digital Strategy
- Marketing Communications
- Research & Data Analytics
- Copywriting & Editing
- Human Resources
- Master of Science in Marketing, summa cum laude, Georgia State University
- Bachelor of Science in Marketing & Management, Tulane University (Double Major)