Allison is a seasoned marketing, public relations, media and communications executive with over 35 years of experience. She has been responsible for the management, growth, and direction of The Focus Group since 2011, providing company leadership, client strategy, and oversight for all new business development. During her tenure, Allison has also developed and contributed to many of the firm’s campaigns. She is a skilled writer and is well-versed in social and digital media, research, strategy, direction, creative, messaging, public awareness, events and other marketing tactics. She stays involved at the client level to keep her skills sharp and to stay close to all company processes. She has also been directly responsible for the American Shrimp Processors Association/Wild American Shrimp account at The Focus Group since 2013, leading all aspects of its campaign management including research, strategy, direction, creative, messaging, public awareness, events, etc.
While away for a 19-month role as CEO of New Media Lab in Oxford, Mississippi, parent company of HottyToddy.com (24/7 digital news organization) and Experience Oxford Magazine, Allison gained invaluable experience in the latest digital and content strategies. She was responsible at New Media Lab for the successful startup of the National Graphene Association, developing all branding, mission, memberships, messaging, and public relations along with social and digital strategies.
Prior to joining The Focus Group, Allison owned and operated a successful marketing communications firm in Biloxi for 20 years called Buchanan Group Marketing, Communications, Design. She also served as an Adjunct Professor at the University of Mississippi capstone “Campaigns” class in the Integrated Marketing Communications program in 2016 in the School of Journalism & New Media and has served eight years on the Biloxi School Board.
Areas of Expertise
- Vision & Leadership
- Strategic Planning & Development
- Marketing & Media Communications
- Public Relations
- Social & Digital Strategy
- Research & Data Analytics
- Creative Design & Direction
- Website Design & e-Commerce
- Email & Event Marketing
- Copywriting & Content Development
- Bachelor of Arts in Journalism, cum laude, University of Mississippi
- Minors in Art and University Scholars; Hall of Fame