Media Buying Strategist
Lauren is a multi-dimensional Media Buying Strategist with a passion for delivering strategic media plans and creative solutions that bring clients’ visions to life. Lauren’s ability to recognize opportunities and develop custom strategies for every project assigned to her is a significant game-changer.
Throughout her career, every experience gained has provided a unique challenge enhancing her skillset to create value even further. Lauren is proficient in Programmatic Advertising, Search Engine Marketing (SEM), Traditional & Digital Media Buying, Audience Building, Strategic Planning, Data Analysis, and Project Management. These skills allow Lauren to assist our clients in getting the most digital bang for their buck.
Before joining The Focus Group, Lauren spent two years managing traditional and digital advertising for various local and national brands – Overseeing 35+ campaigns for 20+ clients, including SunSouth John Deere, Waterville USA, Century Bank, Aaron’s, and Walt Massey. Most recently, Lauren gained valuable experience taking on the role of traditional media buying, which led her to build meaningful relationships with multiple media organizations.
Areas of Expertise
- Marketing & Media Communications
- Digital & Traditional Media Buying
- Digital & Social Media Planning
- Programmatic Advertising
- Search Engine Marketing
- Research & Data Analytics
- Bachelor of Communication & Information Sciences, University of Alabama
- Google Ads Certifications