Experience

Shay is a talented marketing and communications professional with a passion for people and storytelling through a variety of advertising concepts and strategies. As a Brand Manager for The Focus Group, she assists in the day-to-day workflow, strategy and key decision-making to ensure our clients’ visions, goals and objectives are exceeded at every turn. Shay joined The Focus Group after a decade-long tenure in the gaming and hospitality industry with Caesars Entertainment, the nation’s largest gaming company. Shay has results-driven experience developing and overseeing strategic communication plans, integrated marketing campaigns, social media and public relations. A graduate of Kent State University, Shay holds a Bachelor’s Degree in Public Communications and a Master’s Degree in Journalism and Mass Communication and has been recognized as Top 10 Under 40 by One Coast Awards, Top 50 Leading Businesswomen in Mississippi by the Mississippi Business Journal and 50 Faces of Travel by Coastal Mississippi.