Small business owners have a lot on their plate, and adding social media management into the mix can seem like a daunting task. If you don’t understand the big deal when it comes to social media, Team Focus has got your back. For the second part of this three-part series, we’ll focus on why small businesses should use social media to sell a product….
Read MoreIn honor of The Focus Group’s Digital DIY program, I’m writing a three-part series on different aspects of social media use for small businesses. This post will focus on why small businesses should use social media to grow their customer base. Let’s get to it! A Case Study: The Fancy Fox The Fancy Fox is a creative, independent business run by 23-year-old Kayla Gates (a graduate…
Read MorePublic relations professionals know that a successful campaign requires research, planning and staying on top of industry trends. This week we’re talking all about Snapchat, the mobile app. Haven’t heard of it before? In short, Snapchat is a photo and video sharing app that allows users to send “snaps” for friends to view for a maximum of 10 seconds. Users can also add filters, draw…
Read MoreThe first music video on MTV aired on August 1 in 1981 and was The Buggles, “Video Killed the Radio Star.” Since that time, videos have transcended the need for television airtime and have gained maximum exposure through Facebook, YouTube and other new media platforms. In fact, the Millennial generation is leaving cable completely behind in favor of Internet, On-Demand content and they’re making YouTube, Vine…
Read MoreFlash back to 10 years ago when MySpace was a thing. I was in middle school and everything mattered way too much. My boyfriend of three months broke up with me, which meant the soundtrack to my profile consisted of melodramatic break up songs. Later that day, my cousin came over and saw me peering over the computer. She heard the break up ballad from…
Read MoreThe rise of social media over the past decade encourages businesses to get with the times in order to interact and connect with its target audiences. Each social media platform has a unique purpose and specific audience. Usually I’d never prefer to talk about math ever, but the answer to which social media platform you should use can be solved with one simple formula:…
Read More
