Tori Martinez

Brand Manager



Tori was a talent assistant turned journalist and is now a marketing guru. She has a passion for using analytics to drive creative assets for clients. Her nearly decade career in media relations has helped her gain valuable public relations experience in different capacities. Tori began her journey at The University of Alabama…Roll Tide, where she studied Journalism and Communication Studies. She went on to further her academic career at Carnegie Mellon University studying Entertainment Industry Management. In her second year of her master’s she was off to Los Angeles making connections in Hollywood.

Before joining The Focus Group, Tori spent 3 years working at United Talent Agency, a leading global talent, sports, entertainment and advisory company. She also learned from Thruline Entertainment, gaining knowledge in not only the agency world but management as well. When COVID-19 happened, she found herself heading to Biloxi to be closer to family. She spent 3 years working in the news working as the 4 O’Clock Show Producer at WLOX. In 2023, Tori won Best Series by Mississippi Association of Broadcasters for Mississippi Cold Cases.

Tori is known for fostering meaningful relationships between clients and our internal team through strong communication skills and dedication to helping both parties prosper.

Areas of Expertise

  • Account Management
  • Research & Data Analytics
  • Public, Media & Community Relations
  • Strategic Planning & Development
  • Marketing & Media Communications
  • Creative Direction & Content Development
  • Copywriting, Editing & Storytelling
  • Event and Promotion Coordinating




  • Master of Entertainment Industry Management, Carnegie Mellon University
  • Bachelor of Journalism, University of Alabama
  • Bachelor of Communication Studies, University of Alabama
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