Our creatively curious blog – inspired by smart ideas, hot trends and bold brands.
What do Kid President, The Skimm and Walmart all have in common? Ridiculously good content. Each brand continues to produce content that resonates with audiences of all demographics, because of a tiny factor that packs a big punch. Very simply, these very different brands talk to audiences as if they are human. [insert gasp here] Sounds crazy, huh? I’ve had several conversations lately about…
Read MoreMany small business owners we talk to, often ask us the same question: How can I acquire new customers using online marketing methods? This is the third part in our series focusing on answering that question through discussing some of the experiences our team at The Focus Group has experienced first hand. If you missed the first or second parts, check them out: Part 1…
Read MoreMany small business owners we talk to, often ask us the same question: How can I acquire new customers using online marketing methods? This is the second part in our series focusing on answering that question through discussing some of the experiences our team at The Focus Group has experienced first hand. If you missed the first part, head over here and check out Part…
Read MoreMany small business owners we talk to, often ask us the same question: How can I acquire new customers using online marketing methods? Fortunately, Team Focus has spent a good amount of time and research to help companies of all shapes, sizes and missions. It’s always our goal for our clients to understand digital marketing in a way that doesn’t break the bank, and…
Read MoreWhenever I’m out and have an opportunity to represent The Focus Group, one of the first questions I always get is, “What do you do?” I usually answer with “I help clients figure out how to use all types of digital marketing opportunities to reach new clients.” Then they ask, “What kind of clients do you work with?” That’s when I get to tell…
Read MoreIf research were a person, it would have cute, wire-framed glasses, wear a bow-tie and cause grave anxiety to anyone he or she met. But today, our friend research is getting a personality makeover. Research wants to be your friend, and we are here to share a few ways to make that happen! The foundation for any successful campaign is research. However, here’s the…
Read More
