Our creatively curious blog – inspired by smart ideas, hot trends and bold brands.
After yet another busy, busy, BUSY week at the office, please enjoy this glimpse at some general advertising truths (courtesy of BuzzFeed) that particularly apply to our team: 1. For our graphic designers Cece, Tara and Shannon… YES. 2. Let’s go ahead and throw in the web ninjas Eric and Tyler too… Websites, creative, it’s always the same story. 3. And for Tara and…
Read MoreWhat will I wear? Will I get my own desk? How will I remember everyone’s coffee orders? Will my coworkers like me? Will I actually get any design work? I wonder how many paper cuts I will get this summer from filing papers all day… These are only a few of the questions that were whirling around my mind like a tornado of anxiety…
Read MoreHave you ever created something so great that you think people should be knocking down your door to see it, but your online visitors are slipping through the cracks? Your idea may be great, your content may be flawless, but without an eye-catching landing page you could be shouting without an audience. Like most people online, I have the attention span of a gnat….
Read MoreFor all you college kids out there, if you haven’t had that moment of sheer panic where you look at your barren resume and come to the conclusion that you are indeed on the path to becoming a homeless hitchhiker for the rest of your life, you are either an extremely levelheaded, lucky individual OR you (like myself) have avoided laying eyes on that…
Read MoreProduct placement isn’t a new concept, it’s been around for a while. In the past few years product placement has played a huge role in most summer blockbusters: Tony Stark wants to go to Burger King in Iron Man, Transformers features GM cars, and you can’t get through a James Bond film without a myriad of products being dangled in front of the viewers. But does it…
Read MoreWhen budgets are strained, business owners are often tempted to cut back on marketing. But in tough times, it is critical to resist the temptation to retreat and instead look for ways to re-invest your marketing dollars to grow and stand out. We are often asked, “Are we too small for The Focus Group’s services?” The answer is “Absolutely not.” We believe (strongly) that…
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