Our creatively curious blog – inspired by smart ideas, hot trends and bold brands.
In today’s advertising world, creating a functional Web presence is key to getting your business (or you, personally) on the map. Below are six tips we at The Focus Group believe can breathe new life into anyone’s struggling website. 1. Focus on the user. What goal is your website supposed to accomplish? Avoid desperately trying to attract the attention of search engines like Google or…
Read MoreWhen it comes to social media, the first thing that comes to mind for most is a given: Facebook. And rightly so! Social media strategist firm Hasai has recently come out with this nifty infographic that essentially breaks the social media world down, from site memberships to number of employees to the leading competitors for today’s top names, and Facebook currently occupies the social…
Read MoreIn a generation where even our children and pets have a Facebook or Twitter account, many critics are expressing concern over how much damage social media is doing to privacy. Social media has no doubt taken the world by storm, and even I have posted the occasional picture of a cute baby cousin or — might I brag — adorable pet fish. But moving…
Read MoreHave you ever wondered how those advertising masters of the creative universe come up with those brilliantly clever ideas? I mean, come on, who was it that said, “I know what we should do…let’s dress a kid up as Darth Vader to help advertise this car.” It may have seemed farfetched at the time, but with creative courage, it was a home run. A…
Read MoreI love looking to the future! I love technology that just works like you expect it to, and I’m amazed when I really start to think about the technology we do have. We have a space station! I can video chat with anyone in the world in real time. My phone sends a message without wires. In fact, most of my devices at home…
Read More5 Steps to OK – we have the name out of the way, but what does it actually mean? Do we really have room for another social sharing platform in our management profile? The answer for Pinterest is yes. For now anyway. Here’s the rundown. Step 1. Join the site! Joining is quick and easy, using your email address and a password to get…
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