Our creatively curious blog – inspired by smart ideas, hot trends and bold brands.
What a night for #TeamFocus at the 2016 American Advertising Federation Gulf Coast Addy Awards. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year in local AAF Club (Ad Club)…
Read MoreThe Facebook Ad is what turned Facebook from a community site of “like” minded users into the global site that has become an incubator, lead generator and major outreach tool for millions of businesses. The most common forms of Facebook ads are: Engagement – Boost Post – what you use to make an existing post reach beyond your normal Facebook reach Engagement – Page Likes…
Read MoreWe get asked often to have some of our team members speak on all kinds of different topics. One of our most asked for topics is SEO (search engine optimization). Here’s the ten thousand foot view on our philosophy on SEO and at the end, you’ll find a link to one of our Prezi presentations that you can go through on your own speed….
Read MoreKnown for her bubbly personality and drive, Brynn Joachim works closely with each team to make sure our clients’ needs are clearly communicated, expectations are exceeded and goals are accomplished within budget. Brynn’s client portfolio at The Focus Group includes a mix of industries from food to tourism to finance to politics. A few of her clients include: Wild American Shrimp Mississippi Power Economic…
Read MoreThis past Sunday was one of the biggest night’s in music. That’s right. It was the Grammys. Some think that the Grammys are simply a popularity contest for the biggest names in Pop, R&B, Hip-Hop, Rock and Country. For others, that’s all they need to hear to dub it as the biggest night in music. We witnessed performances by Beyonce, Carrie Underwood and Keith…
Read MoreThe Focus Group took a trip to represent Wild American Shrimp and the American Shrimp Processors Association in Washington D.C. to join in the discussion of promoting Wild American Shrimp and the issues facing the American Shrimp Processors Association. Through a joint effort with several of the ASPA processors – Smith and Sons from Georgia , Tommy’s Seafood in New Orleans, David Chauvin’s Seafood in…
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