Our creatively curious blog – inspired by smart ideas, hot trends and bold brands.
Project: The Biloxi Boat Show Goals: Update the brand – Raise local and regional awareness – Increase boat sales – Grow online audiences Team: The Focus Group is located directly on the Gulf Coast, and one thing unique to coastal culture is boating. When the team from Gulf Coast Shows came to us with an opportunity to help promote their shows, we immediately went…
Read MoreFor many the Super Bowl is more than a game. The Super Bowl is an event. It is the climax of the NFL season. It is THE time to show off those final tailgating skills of the season. And only secondary to the game, it is the time where we all come together and sit in judgement of the Super Bowl Ads. In case…
Read MoreProject: The Blue Moon Art Project Goal: Bring attention to the Blue Moon Art Project by creating a new logo and brand package, create a new kick-off event featuring beer tastings, and host the party at the Walter Anderson Museum of Art. Team: The Focus Group has a long history of working with cities, chambers of commerce and main street organizations to help market…
Read MoreThe Super Bowl is fast approaching and while not everyone will be watching the big game, it’s safe to say that many will tune in just for the commercials. Many of you may have already seen a few of them, like this Budweiser spot or this one from Buffalo Wild Wings featuring Mississippi’s own Bret Favre. Here’s a look at a few iconic and…
Read MoreEditor’s Note: Jamie’s “last” week is upon us, and I (Samantha) asked her to identify some things she’s learned since she walked across the ole graduation stage. Jamie has a full and bright future in front of her; and in true Southern Miss tradition, she is leaving The Focus Group better than she found it. Enjoy her bon-voyage post (although, we are sure you’ll…
Read MoreKanye West’s acceptance speech at this year’s MTV Video Music Awards involved: Taylor Swift and talk of the infamous “Imma let you finish, but…” Incident Rambling, rambling and more rambling “Bro” IDEAS! ‘Ye for President? It’s highly probable that you labeled Kanye’s speech as nonsense or ludicrous. While I agree that Kanye was in his usual rant mode, I think people working in the…
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