Our creatively curious blog – inspired by smart ideas, hot trends and bold brands.
Public relations professionals know that a successful campaign requires research, planning and staying on top of industry trends. This week we’re talking all about Snapchat, the mobile app. Haven’t heard of it before? In short, Snapchat is a photo and video sharing app that allows users to send “snaps” for friends to view for a maximum of 10 seconds. Users can also add filters, draw…
Read MoreThe Millennial generation tends to have a bad rep. While I am inherently an old soul, I believe we have been unfairly categorized as needy, greedy and as seekers of attention and self-gratification. Yes, some are; but, it is in my experience that we just require a different approach for interest, awareness, engagement, trial and adoption. Yes, we multi-task. Yes, our attention spans are very short. Yes,…
Read MoreRelationships come in many shapes and sizes. From a business format to a casual date on a Friday night, working with people can be categorized in several different columns. At Team Focus, we strongly believe that the power of a good relationship is directly rooted in a person or brand’s ability to be human. Last week, I had the opportunity to participate in an influencer chat (#influence411) hosted…
Read MoreThe first music video on MTV aired on August 1 in 1981 and was The Buggles, “Video Killed the Radio Star.” Since that time, videos have transcended the need for television airtime and have gained maximum exposure through Facebook, YouTube and other new media platforms. In fact, the Millennial generation is leaving cable completely behind in favor of Internet, On-Demand content and they’re making YouTube, Vine…
Read MoreThis summer, we witnessed the United States women’s national soccer team (USWNT) win the World Cup after months of intense preparation. The esteemed Hope Solo received the Golden Glove trophy as the best goalkeeper of the tournament, which brings us to this week’s topic: It’s time for a lesson on goal keeping, my friends! When it comes to the career field, setting goals…
Read MoreWhen the time came and I officially held the title of college graduate, I decided my next step would be a congressional internship in Washington, D.C. At the first networking event I attended on the Hill, I quickly realized that I had no idea what I was doing. Should I circle the room a few times? Do I read the name tag again or act like I heard…
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