Our creatively curious blog – inspired by smart ideas, hot trends and bold brands.
This summer, Jamie Gominger will spend time with us as our super intern! Jamie is well-traveled, has experience in the political field and countless nonprofit organizations. We are rather excited to have her on our team! She’ll offer support with public relations and content; and one of her roles will be blogging weekly about trends and topics within our industry. This week, she brings…
Read MoreI have new and shiny syndrome. As an early adopter, I tend to sign up for and play with as many new platforms and services as possible. Why? Because. New! Shiny! And if it has a fantastic user interface, I am done-zo! Thankfully this syndrome of mine proves to not be a waste of time, every now and then, and a few end up…
Read MoreIf you’ve ever met a member of Team Focus, you will no doubt have encountered THE MOST creative people in this region. We would rival that they are the most creative of all the Universe, but we’ll settle for the South for the purpose of this post! With creativity at the helm of everything we do, we thought it would be a fun Friday…
Read MoreIn our industry, we rely on relationships in a myriad of ways: professional development, client acquisition, customer service and more. And even though human connection and community are now more prevalent than they have ever been, there is still that one guy or girl at a networking event who doesn’t truly understand the benefit of building quality relationships. These folks are easy to spot,…
Read MoreEvery fourth Tuesday, I meet with public relations professionals at our local coffee shop for a program we’ve initiated called “Coffee Talk.” The folks who show up each month range from current students and new graduates to seasoned pros and retired. When we started, we wanted to create an informal outlet for networking and casual conversation. Have a tough media interview this week? Tell…
Read MoreEveryone likes to have great website numbers to report back to clients. Higher traffic means higher visibility and more people visiting your site, right? Not always. Today we’re going to take a closert look at referral spam, and how it can negatively impact your analytics reporting. 1. What is referral spam? Referral Spam is when a spammer creates a system to initiate referral…
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