Branding

Creatively led.

Bright colors. Bold photography. Copy that makes you smile. Or cry. Campaigns like this don’t just happen. They’re built. At the Focus Group, we begin each project with a brand plan. Then, we determine exactly what tactics will resonate with the people you’re trying to reach. Sometimes it’s through a mobile app. Sometimes animation. In the end, what we deliver is a creative solution that solves a problem with measurable results.

  • Branding / Logo Design
  • Illustration
  • Photography & Animated Graphics
  • Multichannel Advertising
  • Content Strategy
  • Copywriting
  • Graphic Design
  • Radio
  • TV
  • Print

Interactive

Digitally driven.

Facebook. Twitter. Instagram. These platforms have changed the way we connect with each other and how we connect with the brands we love. It’s not enough to just have a website and a Facebook page. (Heck, everyone’s mom has both of those.) People want more. And let’s face it, so do you. We’ll build a robust digital presence for your company that goes beyond a website and a few banner ads. We’re talking about social media campaigns and online marketing plans. Microsites. Mobile apps. Pre-Roll. Influencer campaigns. Creative content that keeps people coming back for more.

  • Website Design
  • Mobile App Development
  • User Experience Design
  • Digital Content Strategy
  • Search Engine Optimization (SEO)
  • Analytics & Reporting
  • Social Site Building

Marketing

Strategically centered.

Everything we do is based on a brand plan, a plan developed through research. Target research. Industry research. Competitive research. Brand research. (You see where we’re going here.) We research everything. And then we develop key, strategic messages and media plans our creatives use for every idea, every campaign concept. And it’s the reason we usually get it right the first time. Which in the end saves time. Which saves money. And that’s awesome, right?

  • Strategic Planning
  • Media Planning
  • Brand Strategy
  • Social Media Marketing & Training
  • Conversion & Lead Tracking
  • Digital Advertising
  • Targeted Online Promotions
  • Online Reputation Management
  • Search Engine Marketing (SEM)

Public Relations

Buzz. Worthy.

Public Relations is a catalyst that, when done correctly, can turn a brand into a movement and a tagline into a catch phrase. Our expertise lies in media relations, public relations strategy as well as connecting brands to online influencers who will take your message and shout it from the rooftops.

  • Special Event Promotion
  • Media Planning & Buying
  • B2B Full-Service
  • Competitor & Industry Research

DESTINATION SERVICES

Experience Driven

Travel and tourism are our rights as consumers. We seek unique experiences, not developments. The Focus Group brings more than 20 years of destination marketing and management to your table to give you the expertise and experience to put your destination in front of the traveler. We use our core pillars of branding, marketing, interactive, public relations, and of course, advertising, to integrate the destination services into your message. Build. Brand. Come. Experience.

  • Destination analysis
    • Product
    • Signage
    • Unique positioning
    • Peak and non-peak demands
  • Aligning research and marketing messages
  • Brand Strategy
  • Destination consultation
  • Development of marketing and content plans
  • Strategic advertising and targeted media placement
  • Organizational alignment with strategic plan
  • Consultation on achieving Certified Destination Management Executive through Destinations International
  • Consultation on achieving Accreditation through Destinations International
  • Product development
  • Culinary tourism expertise

We do a lot of this.
And a lot of that.

Yep. We make everything here. Websites. Animated banner ads. Social media campaigns. TV spots. Mobile apps. Heck, we even make a mean pot of coffee. Which, if we do say so ourselves, helps us power through those big idea sessions we have. So if you’re looking for a shop that can deliver everything – measurable results and a good cup of joe – you’ve found it.

See Our Work