Our creatively curious blog – inspired by smart ideas, hot trends and bold brands.
Can we have an honest moment on this delightful Wednesday afternoon? I had NO idea what to expect when I transitioned from corporate health care to the creative world of agency life. I expected a lot of moving parts; however, I did not expect creative magic. I hate to even call it magic because that implies something appears out of thin air, but it’s…
Read MoreOne of the benefits of owning a small business is being able to really connect and give back to the community through your business. Community involvement can make a positive impact while also putting a positive light on your small business, gaining visibility to potential customers in return. But, how can these small businesses use social media to be socially relevant in their community? A Case…
Read MoreWe all know those people who are naturally creative, but did you know that you could improve your own creativity with a bit of practice? Most industries out there encourage innovation in the workplace. When it comes to this industry, using your imagination is helpful for telling a client’s story in a unique way, pitching ideas to potential businesses, or catching the target audience’s…
Read MoreI learned of Michael Jackson’s death via Twitter in the summer of 2009. It wasn’t The New York Times, USA Today or the nightly newscast breaking the news. It was Twitter users. During that summer, Twitter was an exciting platform to watch. It was taking off with celebrities (the race to one million by @aplusk v. @cnn), and citizen journalism was finding its footing. Big brands were…
Read MoreSmall business owners have a lot on their plate, and adding social media management into the mix can seem like a daunting task. If you don’t understand the big deal when it comes to social media, Team Focus has got your back. For the second part of this three-part series, we’ll focus on why small businesses should use social media to sell a product….
Read MoreIn honor of The Focus Group’s Digital DIY program, I’m writing a three-part series on different aspects of social media use for small businesses. This post will focus on why small businesses should use social media to grow their customer base. Let’s get to it! A Case Study: The Fancy Fox The Fancy Fox is a creative, independent business run by 23-year-old Kayla Gates (a graduate…
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