Get to Know The Focus Group: Senior Account Executive, Elizabeth Adams
Elizabeth joined The Focus Group in 2016. From the heart of the Mississippi Delta in Indianola, Elizabeth found her way to the Mississippi Gulf Coast in 2007. Her passion for story telling, marketing and the creativity of advertising, made becoming a part of #TeamFocus a goal of hers after she hosted the 2015 Gulf Coast ADDY Awards. After seeing The Focus Group win over 30 of that year’s awards, including Best of Broadcast and Best of Interactive, Elizabeth knew she had to become part of the team.
Prior to joining The Focus Group, Elizabeth served as advertising consultant for the Sun Herald newspaper where she assisted local businesses with news print placements and digital advertising strategy to include programmatic, mobile and behavioral targeting media buys. Elizabeth worked closely with her clients to review campaign success and integrate different strategies to achieve better results. She was previously “the voice” of two coast casinos, where for seven years she planned player development events from car giveaways to extravagant New Year’s Eve galas, announcing thousands of lucky winner’s names and coordinating events both large and small. These skills make Elizebeth uniquely qualified as or resident event planner and a go-to for measuring the ROI of her client’s digital and pr campaigns.
A graduate of Mississippi University for Women Elizabeth earned her degree in Communications with a minor in Theatre. A participant in numerous campus and local community theater stage productions, she was a member of BlackList Honorary Social Club, Mam’selle Social Club, and graduated as a member of the Mississippi University for Women Hall of Fame. Elizabeth enjoys participating in community theatre, singing, browsing fashion and beauty blogs for the latest trends and taking her sheltie, Maddie, for walks on the beach.
Little did she know that in 2016 after a few months on the team, she would be accepting an Addy Award on behalf of The Focus Group for her event, Carvings and Cocktails! Great job Elizabeth and here’s to a great future with The Focus Group.
Mississippi State Port Authority
Port of Gulfport
Gantry Crane Campaign
Being a fan of “vintage” advertising, the Gantry Crane campaign is one of Elizabeth’s favorites. Prior to working for The Focus Group, she remembered seeing the billboards near downtown Gulfport for the gantry cranes and knew immediately who was responsible for this amazing creative. (Cece Shabazz & Team)
She can even remember saying to herself, “I really hope I get to work for them someday!” Well, here she is & welcome to #TeamFocus! The color scheme of this campaign is her favorite element because of how the color palette is able to pop off any medium whether it’s digital or traditional.
Lead Multimedia Designer Brenna Aplin’s animations are subtle and not too busy which add to the polished look of this campaign. This creative emotes one of my favorite quotes by Mad Men character Don Draper, “Keep it simple, but significant.” I’ve been a fan of the show since an episode in season 1 called New Amsterdam aired. This campaign reminds me very much of his pitch, “Oh Little Town of Bethlehem” for Bethlehem Steel. If you haven’t seen it, you must watch it, especially if you are a fan of advertising.